Project: Branding & Web Design
Cor Psychology Centre
Overview
Cor Psychology Centre is a private clinical and health psychology practice based in Ottawa. Their evidence-based treatment allows for a collaboration between the patient and psychologist that is informed, empowering and kind. Their services are provided in both English and French.
Strategic Solution
The name Cor Psychology Centre stems from the work Dr. Kathleen Lalande did for five years at the Heart Institute with cardiac patients. Cor is the Latin word for heart. She believes that good psychological services need to come from a combination of “heart” and science.
The uppercase C is wreathed with linked hearts, and divided into segments to suggest a pie chart – highlighting their measurement-based approach.
Logo variations were created to support the bilingual service.
Website
The responsive website has an English and a French version. The design uses brand elements throughout including the piechart segments and hearts. Each section of the site is differentiated by colour and responsive to mobile, tablet and desktop views.
Signage and Stickers
The images below also show mockups of proposed signage and drop-cap stickers that could be used to personalize treatment, and allow each client to start their story with their name.
