Visual Identity Design
Lumber of Love
Lumber of Love is an Etsy based store specializing in wooden toys and other inventions. The look is grassroots, whimsical and natural.
The name, a play on the phrase, labour of love, speaks to the joy at the heart of making, which prompted the heart at the center of the logo icon. The tree rings suggest both the material used, and the time it takes to make the toys by hand. I also created the stop-motion video to promote the Etsy store.