Project: Branding & Web Design
Lunenburg Foundation for the Arts
Overview
The Lunenburg Foundation for the Arts is a small but mighty, volunteer-run, community funded, charitable force that believes in the power of the arts to uplift and transform communities.
They award grants and bursaries to support the arts, in order to advance collaboration, equity and diversity, to contribute to the quality of life in their community.
Strategic Solution
The Lunenburg Foundation for the Arts strives to expand opportunities for artists, amplify their work and focus the community’s attention on engagement with the arts.
The logo tells this story by taking the A from Arts (the foundation’s focus) and turning it on its side. It is now an eye gazing forward. No matter the media, art is about observing our world – it is an invitation to share new perspectives or points of view. The negative space in the A is a light beam, spotlighting local talent and opportunities. The icon is also a megaphone, amplifying, promoting and advocating for the arts and demonstrating the impact of Small but Mighty grants.
