Visual Identity Redesign

Save the Mothers

Save the Mothers Header

Save the Mothers is a not-for-profit group that is based in Canada, but operates in Uganda and Eastern Africa. They work toward systemic change to reduce maternal mortality rates through education and other initiatives.

Strategic Solution

I worked on this project during my time at Thinkhouse design studio. They needed a fresh take on their existing logo. While maintaining the heart of the mother-child symbol, we integrated the icon into the wordmark, making the name easy to read. The identity was expanded to include a bright and versatile colour palette, flowing lines and typographic styles that reflected the hope of the organization.

Save the Mothers Identity
SaveTheMothers Brochure
SaveTheMothers Posters