Branding & Web Design

Spot of Poetry

Spot of Poetry header

Spot of poetry is a poetry appreciation club for those who find joy in words and community. I co-founded the group with a friend, with the intention of getting some people together every once in a while to read poetry.

Strategic Solution

As a designer, I figured we needed a logo, but as I never design without a strategy, that led me to thinking more deeply about our why, what, how and for who. Before I knew it, I had created a whole brand and a full suite of visual assets, including bookmarks, posters and a websiteYou may recognize the “P” as the paragraph break symbol (flipped) – one of the things that sets poetry apart from prose, is intentional line breaks.

Spot of Poetry Logo design
Spot of Poetry Illustrations
Spot of Poetry website
Spot of Poetry Icons