Branding & Web Design
Spot of Poetry
Spot of poetry is a poetry appreciation club for those who find joy in words and community. I co-founded the group with a friend, with the intention of getting some people together every once in a while to read poetry.
As a designer, I figured we needed a logo, but as I never design without a strategy, that led me to thinking more deeply about our why, what, how and for who. Before I knew it, I had created a whole brand and a full suite of visual assets, including bookmarks, posters and a website. You may recognize the “P” as the paragraph break symbol (flipped) – one of the things that sets poetry apart from prose, is intentional line breaks.