Strategic Solution

As a designer, I figured we needed a logo, but as I never design without a strategy, that led me to thinking more deeply about our why, what, how and for who. Before I knew it, I had created a whole brand and a full suite of visual assets, including bookmarks, posters and a website. You may recognize the “P” as the paragraph break symbol (flipped) – one of the things that sets poetry apart from prose, is intentional line breaks.