Branding & Web Design

VL Translations

VL Translations brand identity

VL Translations is a German-English translation firm based in Lunenburg, Nova Scotia. Their mission is to broaden customers’ sales opportunities by bridging languages and expressing concepts through translation.

Strategic Solution

It was important to find a way to visualize the concept of translation, but in a way that spoke specifically to the duo in question. Through the exploration we did together in completing the brand workbook, we landed on the concept of bridging language to connect ideas – the two pens represent to two translators. The speech bubble represent that language does not just exist on the written page, but also in spoken form.