Working together is about shared intentions. Let’s make what you stand for, become what you are known for.

Project Starting Points

Talking about design can feel abstract. The starting points below outline sample projects in practical terms.

This is a helpful place to begin our conversation about your specific needs, after which, I will provide you with a customized proposal and quote.

MindSentinel Brand Sketches
Starting point 01:

Visual Identity Design

You visual identity is how you present your business to the world. I will guide you though my Condensed Brand Story Workbook to define the why, what, how and who of your business. The design phase will include a logo, colour palette, font selection and overall visual style that will let you launch with confidence!

  • Condensed Brand Story Workbook
  • Primary logo
  • Secondary logo
  • Stand-alone logo icon
  • Custom Pattern
  • Colour palette
  • Typographic (font) styles
  • Pdf Visual Style Guideline
  • 2 Collateral items of your choice
  • All files provided in web/print formats
Starting point 02:

Brand Identity Design

You brand identity is the embodiment of what you stand for. I will guide you through my Intensive Brand Story Workbook. We will look outward to research your competitive landscape & ideal audience, and inward to define the why, what and how of your business. The design phase includes mood boards, logo development, a comprehensive visual style guide, and a number of collateral pieces that will have you shouting from the (virtual) rooftops!

  • Intensive Brand Story Workbook
  • Brand positioning
  • Mood boards
  • Primary logo
  • Secondary logo
  • Stand-alone logo icon
  • Custom pattern
  • Colour palette
  • Typographic (font) styles
  • Custom supporting icons/graphics
  • Stock image style
  • 5 Collateral items of your choice
  • Brand Identity Style Guideline
    (Hardbound book & pdf format)
  • All files provided in web/print formats
Starting point 03:

Web Design & Development

Your website is the digital heart & home of your business. I will guide you through my Website Story Workbook, to define your audience, core message and offer details. Whether a single- or multi-page site, we will strategically organize your content to be clear, accessible and engaging. Platform: WordPress using Divi Theme Builder.

  • Website Story Workbook
  • Content creation guide
  • A working mockup of the site
  • Website Development
  • Teaching you the back-end of your site
  • Launch!
Starting point 04:

Ongoing Support / Retainer

You know you could take on your web updates, social media and marketing campaigns, but quite frankly, you’ve got a business to run! A monthly retainer would include a set amount of design support time for projects of your choosing (see the Project Ideas below) without having to request individual quotes. Didn’t use your hours one month? Let’s roll them over to the next month for a bigger project.

Starting point 05:

One-off Projects

If you have a specific project in mind (see the Project Ideas below), I can provide you with a tailored quote based on your needs.

Project Ideas

  • Brand Identity Design
  • Visual Identity Design
  • Full Website
  • Mini Website (eg. Coming Soon)
  • Stationery (Business cards etc.)
  • Thank you cards
  • Social Media Profile & Templates
  • E-Newsletter Template
  • Print Advertising
  • Fundraising Materials
  • Brochures, Postcards
  • Posters
  • Media Kits
  • Packaging
  • Branded Materials
  • Pricing Guides
  • Magazine
  • Product Tags
  • Signage
  • Tradeshow Materials
  • Event or Festival Design
  • Books / Self Publishing
  • Canva Template Support
  • Ongoing Support / Retainer

Let’s take your branding & design projects from TO-DO to TA-DA!